Google Tag Manager

July 5, 2026 • Admin

Google Tag Manager's New Visual Tagging Just Proved Us Right

Google finally shipped a visual tagging tool. That alone proves the need is real. But they built it backward, buried a Google Ads helper inside a tag manager that was supposed to stay neutral, and skipped the one hard part that decides whether your tracking survives a live site. Here is what that tells us, and where TagCompanion fits.

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June 18, 2026 • Admin

Is It Worth Learning Google Tag Manager?

Yes, obviously. But the answer that actually matters is not whether you can learn Google Tag Manager, it is how often you will use it afterward. Learn it once and touch it twice a year, and the specifics quietly leak out between jobs, so you pay the learning cost again every time. I have been in GTM since 2015 and still found myself rewatching the same tutorials. Use it weekly: learn it properly. Use it rarely: do not spend tuition on a skill you cannot keep warm.

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June 6, 2026 • Admin

Google Tag Manager Is Not a Skill. It Never Was.

Last Tuesday, a developer pushed a CSS update. A class name changed. The tracking broke. Nobody noticed until Friday when the ROAS tanked. That is the GTM problem in its most concrete form: the standard workflow produces tracking that is designed to break. No error, no alert, no warning. The data stops, and your ad platform flies blind. The complexity GTM veterans mastered was never the destination. Clean conversion data was. That era is ending.

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February 1, 2026 • Admin

Why “No-Code Google Tag Manager Alternatives” Fail Marketers in the Long Run

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakeholders because a tool made a simple task feel impossible. At some point, the thought crosses your mind: Maybe I should just leave Google Tag Manager. Before you do that, read this.

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February 1, 2026 • Admin

Tracking a Button Click in Google Tag Manager Shouldn't Be This Hard

You need to track a button click. One button. One click. This is the most basic thing Google Tag Manager exists to do. It took you 3 hours. It might still be broken.

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